It All Started 40 Years Ago

Just over 40 years ago a British entrepreneur started making cookie cutters in the United States.

At the time, cookie cutters were handcrafted by tinsmiths. So, one day while looking over his wife’s cookie cutter collection the entrepreneur said, “I can do this!” He used a lathe to make wooden molds. The neighborhood kids would then bend and press tin strips around the wooden shapes. Later he would weld the strips together and remove the molds.

Voilà! An easy, affordable way to make tons of cookie cutters. Fox Run was born.

The cookie cutters sold well and soon the business expanded into making rolling pins, corn picks, and other simple kitchenware. Having anchored a foothold in the kitchenware industry, Fox Run made history by opening the first automated cookie cutter manufacturer in North America.

Fast forward to 2003.

Sean Leonard was looking to invest in the kitchenware industry. Someone pitched him a Philadelphia based company. He snagged the opportunity and became an investor for Fox Run. At some point there was an issue needing his direct attention. He has served as CEO from then on, and has acquired many reputable brands under the Fox Run Brands name.

And that’s our story! Or at least the start of it, anyway. We’re a company born from a “can-do” attitude. A company that has continued its culture of collaboration, driving innovation, and quality craftsmanship for over 40 years. We strive for growth, both as a leading international supplier and in the people to whom we owe our success.

So, who are we aside from an established international supplier of kitchenware, bakeware, grillware, and more?

Let’s start with CEO Sean Leonard. He’s an easy-to-talk-to, self-made man who seems always eager to learn. I (your friendly blogger, social media specialist, and aspiring copywriter) asked him what he was most proud of at Fox Run Brands:

Fox-Run-Brands-CEO-Sean Leonard
Sean Leonard, CEO & Metronome at Fox Run Brands

“I’m proud to say that we have several loyal employees who have been with the company for over 25 years. Actually, I’m very proud to say that Jim McAnally has been with us for over 35 years! He was one of the neighborhood kids banging tin strips onto the original wooden cookie cutter molds. Honestly!

“I’m also proud of our design and development team. They’ve allowed us to adapt to the changing landscape of the digital age. More than that though, to be able to design and develop new brands in-house proves that we’re a strong company. Purchasing quality brands is great, but to create them from scratch as well is a whole other level. I’m very excited for the launch of our fresh in-house brands, Jarware and Suzie Q.”

Should Sean ever email you, you’ll notice his signature says “Sean Leonard, CEO & Metronome.” Here at Fox Run Brands everyone chooses a creative title that blends who they are as a person with what they do for the company. From “Brand Cop” to “Optic Scout”–it’s just one of the perks of working here. “Metronome” refers to Sean’s role in the company (he sets/keeps the pace) and to his love of music. Neil Young has been one of his favorites for as long as he can remember, though his favorite artist changes frequently. His current #1 is Leon Bridges.

Fox Run Brands is a innovative company with youth in its soul, and I’m proud to be a part of a team that is at the forefront of new things to come. I agree with Sean, in that a brand created in-house is a testament to a company’s strength. I too am thrilled to be a part of the launch of Jarware and Suzie Q. The way I see it, Fox Run Brands is not just an anthology (of acquired brands), we’re writing our own story–and that’s exciting.


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